Workshop Exercise -2
Q-1 Draw an ‘online
market place’ diagram for the company selling online TV or for any other
business idea you want to develop.
A-1
The above drawn diagram is of online
market place for company selling online mobile phone.
1. In the
diagram the segments includes the different types of targeted customers related
to the come for their online business.
2. The engine in
the diagram includes the search engine through which customers can access
information of online mobile selling company.
3. The block of
media in the diagram tells us through which medium customers can interact with
the company to access their online mobile selling.
4. Destination
includes the website of other companies and competitors.
Q-2 Describe one aspect of SLEPT
analysis
A-2 SLEPT stands for:
·
S- Social
·
L- Legal and Ethical
·
E- Economic
·
P- Political
·
T- Technological
POLITICAL FACTORS
National governments
and organizations have an important role in determining the future adoption and
control of the Internet and the rules by which it is governed. The Political
environment is one of the drivers for establishing the laws to ensure privacy
and achieve taxation. The political action through government agencies to
control the adoption of internet includes:
·
The Promotion of benefits to adopt the
internet for consumers and business to improve country’s economic prosperity.
·
To provide guidelines to organizations and
assistance for compliance with legislation.
·
Putting legislation to control taxation
and protect privacy.
·
To set International bodies to coordinate
the internet with independent organizations for controlling internet
technologies.
Most of the political
involvements in these activities are to improve the economic competitiveness of
countries or group of countries.
Quayle (2002)-UK
Government has six strands of strategy for e-commerce which is intended to
increase industry competitiveness:
1.
To establish a brand in e-commerce both
domestically and internationally.
2.
Transformation of existing business.
3.
To foster e-commerce growth and creation.
4.
To expand the skills of e-commerce.
5.
Provide leadership in international
e-commerce policy development.
6.
Online government should be a priority.
The diagram is clear. You seem to suggest there are different customer segments with different needs. Could have detailed a bit more what these needs are.
ReplyDeleteThe political agenda talks about governance, which is a very relevant topic and there is information about it in Chaffey's book. Questions about who is to govern the internet, its content, its evolution, are at the forefront of political debates. Some people will say we need a kind of "United Nations" organisation to govern the internet. Questions about the official languages, access to content, and localisation of certain services (twitter) to enable governments to block certain content are now being discussed by technology experts and policy makers in 2012. You seem to pick a good debate.
Regards,
JR
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