Workshop 4

1. Present a justification for choosing the order of priorities to invest in the following options for your online TV business:

·        Lock in suppliers (content producers) through an portal that offers rewards for latest releases (movies, TV programmes)

·        Advertising in Facebook® and through Google engine searches

·        Direct subscription of individual (home based) customers

·        pay per view in hotels


Ans.

The justifications for choosing the order of priorities to invest in Online TV Business are as follow:

For our online TV business we will target our main customer who access Internet. Facebook and Google are two website where we can target maximum numbers of customer’s because they spent lots of time accessing this websites. So through advertisement on those sites where we can find maximum internet user can help us to develop our Online TV business. So to invest on these sites are our first priority.

We can give second priority to the direct subscription of individuals (home based) customers. As we are moving with current trend by providing HD and 3D quality video we decided to invest in the home based customers through which we can gain revenue of business and compete with other companies providing same facilities.

We can also lock in suppliers (content producers) through a portal which provides offers for latest releases of movies and TV programme. As in here we provide latest updates and offers we can automatically gain our online TV business customers, so we decided to invest here less as compared to other option and gave this option as our third priority.

The last priority we gave to pay per view in hotels because this is not a best place to target customers. As per our view customers don’t have sufficient time to sit at one place and watch television in hotel. So we decided this as our last option.

2. Consider strategy definition process to arrive at your answer.

Ans.

The methods above are all benefit to improve our online business.  For our online TV business we will firstly consider the needs of our target customers.  Different customers will have different needs when they are in different place and time.  


To analysis customers online behavior is an important way to know the time and place that they prefer to watch online TV programme.  Then we will provide appropriate TV programmes on the right communication channel and recommend programmes to them via email, message, etc.   

Workshop Exercise 2

Workshop Exercise -2

Q-1 Draw an ‘online market place’ diagram for the company selling online TV or for any other business idea you want to develop.

A-1

     

The above drawn diagram is of online market place for company selling online mobile phone.

1.      In the diagram the segments includes the different types of targeted customers related to the come for their online business.

2.      The engine in the diagram includes the search engine through which customers can access information of online mobile selling company.

3.      The block of media in the diagram tells us through which medium customers can interact with the company to access their online mobile selling.

4.      Destination includes the website of other companies and competitors.

Q-2 Describe one aspect of SLEPT analysis

A-2 SLEPT stands for:

·         S- Social

·         L- Legal and Ethical

·         E- Economic

·         P- Political

·         T- Technological

POLITICAL FACTORS

National governments and organizations have an important role in determining the future adoption and control of the Internet and the rules by which it is governed. The Political environment is one of the drivers for establishing the laws to ensure privacy and achieve taxation. The political action through government agencies to control the adoption of internet includes:

·         The Promotion of benefits to adopt the internet for consumers and business to improve country’s economic prosperity.

·         To provide guidelines to organizations and assistance for compliance with legislation.

·         Putting legislation to control taxation and protect privacy.

·         To set International bodies to coordinate the internet with independent organizations for controlling internet technologies.

Most of the political involvements in these activities are to improve the economic competitiveness of countries or group of countries.

Quayle (2002)-UK Government has six strands of strategy for e-commerce which is intended to increase industry competitiveness:

1.      To establish a brand in e-commerce both domestically and internationally.

2.      Transformation of existing business.

3.      To foster e-commerce growth and creation.

4.      To expand the skills of e-commerce.

5.      Provide leadership in international e-commerce policy development.

6.      Online government should be a priority.